Because a real edge isn't bought from a signal group. It's built, trade by trade, on rules you trust and the discipline to follow them.
with William Li
Lead Trader & Trading Specialist
Hi, I'm William.
I'm now the most process-obsessed trader you'll meet, but I didn't start here. My first real run, I turned $8,000 into $86,000 in a few months. In my head I was a genius. I figured I had cracked it and the money was never going to stop.
Then I gave back every penny. All 86k, down to zero.
It wasn't one bad trade. It was no risk management, way too much size, and an ego that wouldn't let me sell a loser or protect a winner. I held losers praying they'd come back. I let winners round trip into losses. The same account that 10x'd evaporated because nothing was protecting it.
I told myself I could outwork it. Maybe you've tried that too. More screen time. More indicators. Bigger size to win it back faster. Every few weeks a new strategy, because surely the strategy was the problem.
The only thing consistent about my results? The giveback. Like clockwork, every run ended the same way: a hot streak, one oversized "sure thing," and a smaller account than I started with.
When I finally sat down and audited every trade I had made, the pattern was impossible to miss. My winners and my losers weren't decided by my picks. They were decided by my rules, or the absence of them.
How much I lost when I was wrong. How much I kept when I was right. Whether I honored the stop or moved it. Whether I let the runner ride or trimmed it out of fear. That's the whole game. Everything else is noise.
No more calling losses bad luck. No more "it'll come back." The giveback is exactly what a process with no rules produces, and it produces it every time.
So I rebuilt from scratch, around risk first. Losses capped before entry. Winners given room. Prep every single week without fail. A journal entry for every trade. Boring. Repetitive. And it's exactly what took me from a blown up account to 5th place in the 2025 US Investing Championship, trading real money against the best in the world.
They call me Artisan Will for a reason: I treat trading as a craft, and that's exactly how I'll teach it to you.
So here's a few things about me so you know who's in your corner:
The most consistent member of my trading desk is Tullah, my husky. She's been under that desk for every green day and every red one, and I don't think she's been impressed by a single trade yet. Honestly, she might be the best risk-management coach I've ever had.
And I picked up soccer about a year ago and I'm hooked. When I'm not actually playing, I'm watching my favorite player, Kylian Mbappe.
The tuition cost me $86,000. Yours is a 30 minute call.
Not ready for 1-on-1?